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New drops for Athletic and Crew, early access, and the occasional inside joke. No spam.
Ceilings first. Every fire tech has it drilled in before they ever touch a wall, and it doesn't stop applying just because the power's out and it's November. This tee puts the first rule of fire cleanup on your chest in ash grey on black, quiet enough to almost disappear, with a single ember-orange down-arrow doing the talking.
Fire and smoke crews read it instantly. Everyone else sees two clean words and moves on. Wear it to the job, the supply house, or Thanksgiving dinner. Nobody has to know you're thinking about soot on the crown molding.